January has kicked off strongly in the Auckland apartment market, with enquiry levels picking up noticeably across the city. We have rented 47 apartments this month, which is a great result and a clear sign that tenant demand is back in action.

While available listings in the city are still sitting around the mid-700 mark, this really highlights how active the market is, with apartments being snapped up at a similar pace to new ones coming on.

Competition remains strong, and pricing is still the biggest deciding factor for tenants. Most renters are taking the time to compare similar apartments within the same building or nearby areas before making a call. Price leads the decision, followed by the condition of the apartment, natural light, and whether the unit offers some outlook or views.

The key takeaway is that well-presented and correctly priced apartments are leasing quickly. Staying competitive and adjusting rent in line with the market continues to deliver the best results.

February is shaping up to be just as busy as January, and our team has been working flat out 6 days a week to make sure we are making the most of this peak period.

As always, if you would like a more detailed market update or want to talk through pricing strategy for your property, feel free to give Ali Karambayev a call — he is always happy to chat.